Nutrition Business Journal

Ingredient trends nutrition MLMs are currently pursuing

May. 1, 2009 12:00pm

The trick to getting in the door of a multi-level marketing (MLM) company is to walk in with the right ingredient at the right time. But knowing what and when that is can be difficult to determine. One truism is that MLM companies tend to be early adopters of new ingredients that address common consumer health conditions. The current platforms that most companies deal in mirror consumer health trends, and most categories have a solid body of science behind them. Right now, the most popular categories include weight loss, heart health, immune support, anti-aging, sports nutrition and personal care.

Still, to land an MLM client, suppliers must get ahead of...

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