What is in this article?:
- TVGoods to launch new platform as direct marketing goes increasingly mobile
- NBJ Bottom Line
Consumers can now order nutrition products off the TV via remotes or smartphones without having to leave their couches.
TVGoods, a direct marketing company, has partnered with digital transaction platform Delivery Agent to create a system allowing TV viewers the ability to order advertised products using their remote controls or smartphones, without having to call in. The new system should complement TVGoods’s recent acquisition of AsSeenonTV.com, a leading internet retailer of goods marketed on informercials.
The new system essentially enables consumers to make impulse buys without leaving their couches, or desired products can be added to a shopping cart via a smartphone, and then purchased on a computer later.
Though TVGoods offers mostly the non-food goods and nifty inventions typically of infomercial advertising, the company also markets nutrition products, including the energy drink powder Fein and aloe dietary supplement AloeMed.