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Nutrition Business Journal

Direct Selling in the Nutrition Industry

Internet sales rise 13% in 2010 on strength in multi-channel marketing and the explosion of social media among consumers. MLM sales drop 1% on softness in the U.S. market, while international sales continue to impress. According to NBJ, transparency complicates product marketing & regulatory environments for established Internet & MLM players. Television retail gains legitimacy as a sales channel, but supplement companies have yet to take much notice. Internet sales of supplements rise 13% in 2010 with TV and practitioner sales not far behind. 

Below you will find the Direct Selling in the Nutrition Industry Market Research produced by Nutrition Business Journal.

  • Issues

    • May 13, 2011

      May 2011: Direct & Practitioner Sales Issue

      Television retail gains legitimacy as a sales channel, but supplement companies have yet to take much notice. Internet sales of supplements rise 13% in 2010 with TV and practitioner sales not far behind. MLMs perform the weakest, with flat to slightly declining sales. Healthcare embraces new approaches to telehealth as a meaningful way to serve and connect with patients....More
    • Apr. 1, 2011

      April 2011: NBJ Internet & MLM Sales Issue

      Internet sales rise 13% in 2010 on strength in multi-channel marketing and the explosion of social media among consumers. MLM sales drop 1% on softness in the U.S. market, while international sales continue to impress....More

  • Report

    • Jul. 15, 2011
      article
      Nutrition Business Journal

      NBJ Direct-to-Consumer Selling in the Nutrition Industry Report

      The U.S. nutrition market is dominated by sales through retailers, but $16 billion still moved through direct channels in 2010. NBJ tracks the direct-selling world through four primary channels: multi-level marketers, direct media, practitioners, and the internet....More

  • Data Charts

    • Jan. 1, 2011
      article
      Nutrition Business Journal

      NBJ Direct Selling Charts

      NBJ's Direct Selling Charts cover the top 15 U.S. supplement companies in multilevel marketing (MLM) channel in 2009, the top 30 supplement companies and their sales through Direct Channels, detail U.S. consumer sales of Supplements, Natural & Organic Foods, Functional Foods and Natural Personal Care, the top 10 U.S. supplement companies in the practitioner channel, the top 15 U.S. supplement companies in the internet channel, top U.S. supplement companies in the mail order/catalog, telemarketing and DRTV/Radio channels and analyzes total U.S. nutrition industry sales and supplement sales through Retail and Direct channels....More

  • Direct & Practitioner Sales Articles

    • May 16, 2011
      article
      Nutrition Business Journal

      Direct television making strides with quality control and destination viewing  

      Television retail gains legitimacy as a sales channel, but supplement companies have yet to take much notice. Internet sales of supplements rise 13% in 2010 with TV and practitioner sales not far behind. MLMs perform the weakest, with flat to slightly declining sales. Healthcare embraces new approaches to telehealth as a meaningful way to serve and connect with patients....More
    • May 16, 2011
      article
      Nutrition Business Journal

      Keep your eyes on ShopNBC  

      Insiders speak of ShopNBC as the quiet guys making too much noise in the world of direct selling. Recently, the retailer of such mainstream brands as Sony, Sprint, Calvin Klein, Harley-Davidson, and Coach has done some serious poaching from the executive ranks of QVC, not to mention product-line poaching from both of its top competitors, QVC and HSN....More
    • May 16, 2011
      article
      Nutrition Business Journal

      500 Practitioners Speak: Key NBJ Survey Results  

      NBJ conducted our second annual practitioner survey of more than 500 practitioners in the United States in partnership with Metagenics, Pure Encapsulations, Pure Prescriptions, Emerson Ecologics and the Alternative Medicine Review....More
    • May 16, 2011
      article
      Nutrition Business Journal

      Infomercials and internet advertising still ripe for egregious claims  

      Despite more scrutiny from regulators, supplement sales through direct TV, radio and print channels posted a strong 2011, according to NBJ research, reaching $1.6 billion on 5% growth. Furthermore, internet channel sales grew an impressive 13% annually to $1.3 billion....More
    • May 16, 2011
      article
      Nutrition Business Journal

      Declines in service revenue and supplement sales plague chiropractic channel  

      According to Nutrition Business Journal estimates, 69% of chiropractors sell nutritional products. So, many were surprised when revenue for chiropractors declined in 2010—4% for service and 1% for supplement sales, according to NBJ estimates—even as it rose by as much as 16% for homeopathic, Ayurvedic and other integrative practitioners....More
    • May 17, 2011
      article
      Nutrition Business Journal

      U.S. education spurs global growth of supplements through practitioner channel  

      U.S. education programs inform global healthcare practitioners’ view of supplements, as licensure and practice definition create obstacles to growth....More
    • May 17, 2011
      article
      Nutrition Business Journal

      Thorne changes hands, moves into cancer support  

      Thorne Research shows a new face to the market, one built on capital investment, and synergies built around the internet and big pharma....More
    • May 17, 2011
      article
      Nutrition Business Journal

      Disruptive thinking to save our healthcare system  

      Q&A with Dr. Jason Hwang, executive director of the healthcare initiative at Innosight Institute: How facilitated networks and agnostic minds can fuel disruptive solutions to our healthcare crisis....More

  • Internet & MLM Articles

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