Exhibitor Standards

Our goal is to enhance public health and safety, support industry self-regulation and foster the responsible growth of our industry. We present Exhibitor Standards in a spirit of cooperation with current industry efforts to ensure quality and integrity. We also believe these standards will increase consumer confidence in products exhibited at our EXPO.

Exhibitors who do not honor their standards agreements will not earn an Expo Priority Point. These points determine an exhibitor’s priority when selecting booths for future Expos.

Organic Standards Form
     >Download PDF of Organic Standards Form

Table of Contents

Introduction
Statement of Purpose
Pertinent Information
Implementation Plan

I. PRODUCT SAFETY

SECTION I.A Directions and Warnings/Standards
SECTION I.B Child Safety/Standards
SECTION I.C Product Samples for Distribution on the Show Floor/Standards

II. PRODUCT INGREDIENTS

SECTION II.A. Product Ingredients/Disclosure of Active Ingredients/Guideline
SECTION II.B Quantitative Potency Statements/Standards .
SECTION II.C Basis of Formulation/Standard
SECTION II.D Natural Flavors and Essential Oils/Standards .
SECTION II.E Endangered Plants and Animals/Standard
SECTION II.F Common Names/Standard
SECTION II.G Nutrition Labeling/Standard
SECTION II.H Ingredient Standards

III. PRODUCT CLAIMS


SECTION III.A Substantiation of Health Benefit or Nutrient Content Statements/Standards
SECTION III.B Superlative Statements/Guidelines
SECTION III.C Personnel Or Process Statements/Standards
SECTION III.D Serious Disease Health Benefit Statement/Standards
SECTION III.E Organic Statement/Standards
SECTION III.F Pesticide Free Statements/Standard.
SECTION III.G “No” and “Free” Statements/Standards
SECTION III.H Cruelty-Free Statements/Guidelines
SECTION III.I Recycled Statements/Standards
SECTION III.J Charitable Contribution Statements/Standard
SECTION III.K Statements Involving Testing/Standards
SECTION III.L Disallowed Products and Statements/Standard

IV. PRODUCT LABEL REGULATORY COMPLIANCE

SECTION IV.A Labels and Labeling / FDA and USDA Compliance / Standard
SECTION IV.B Labels and Labeling / Analytical Testing / Standard

V. LABELS, LABELING AND LITERATURE

SECTION V.A Labels, Labeling and Literature/Names and Addresses/Standards
SECTION V.B Surveys/Standards
SECTION V.C Quotes/Standards
SECTION V.D Photos and Illustrations/Standards
SECTION V.E Art and Technical Terms/Standards
SECTION V.F Comparison and Negative Advertising/Standard
SECTION V.G Guarantees/Standards
SECTION V.H Use of Information/Standard

VI. TRADE SHOW ACTIVITIES

SECTION VI.A Medical Testing and Treatment/Standards
SECTION VI.B Product Manufacture and Preparation/Standards
SECTION VI.C Sale of Products/Standard
SECTION VI.D Ethical Considerations/Guideline
SECTION VI.E Trade Show Activities/Seminars/Standards

Appendix
Glossary

I. INTRODUCTION

This document comprises New Hope Natural Media’s exhibitor standards for NATURAL PRODUCTS EXPO EAST and EXPO WEST. This is a working document which is open at all times to industry comment and review. As producers of two major, national trade shows, New Hope Natural Media has the responsibility to require minimum standards to exhibit at our EXPOs. In addition, it is our hope that these standards will become part of the overall effort to improve the quality and integrity of the natural products industry.

Exhibitors are encouraged to review the entire document. Exhibitors should be aware that they have signed a contract stating they have read, understand and agree to abide by New Hope Natural Media’s Exhibitor Standards. As stated in the Exhibitor Contract, “New Hope Natural Media reserves the right to determine the eligibility of any company or product for inclusion in its trade shows.”

Statement of Purpose

With these standards, it is New Hope Natural Media’s goal to enhance public health and safety, support industry self-regulation, improve the quality of natural products, and grow the industry in a responsible way. These standards also represent New Hope Natural Media’s attempt to raise the level of integrity and professionalism of the EXPOs.

PERTINENT INFORMATION

A. These standards cover six areas of focus:

1. Product Safety
2. Product Ingredients
3. Product Claims
4. Product Labeling
5. Product Literature
6. Show Floor Activities

For the purposes of these Standards, NATURAL PRODUCTS EXPOs will distinguish between labels and labeling, and literature. Labels and labeling include all packaging and any promotional materials, brochures or other written materials used in the sale of the product. Literature includes advertisements, magazine articles, books and other printed, verbal or visual matter that may or may not be about the product but is not physically attached to the product.

B. Standards and Guidelines
Each subsection contains Standards and Guidelines. Standards are minimum requirements exhibitors must meet to participate in a NATURAL PRODUCTS EXPO. Guidelines are recommendations at this time but represent long-term goals to raise the industry’s integrity. In the event an EXPO standard is not as stringent or is in conflict with an applicable government regulation, the government regulation will take precedent.

C. Working with the Industry
New Hope Natural Media views these standards as part of the larger industry effort designed to improve the health of the American people, and to ensure the safety and accuracy of information, and the integrity of natural products. We intend to work with industry manufacturers, distributors, brokers and retailers in addition to trade associations and other organizations in a joint effort to accomplish these goals.

D. Comments, Suggestions and Concerns
This is a working document. We encourage comments, suggestions and concerns from industry members and groups because it is our intention to provide standards that are fair, reasonable, concise and understandable. These standards will be updated and refined as necessary and will be appropriately revised to reflect the dynamic regulatory environment. Exhibitors will have ample time to correct any problems and respond to informational requests unless New Hope Natural Media perceives a situation that truly compromises consumer safety or jeopardizes the industry's or New Hope Natural Media's integrity. Please submit all questions or comments IN WRITING to New Hope Natural Media, Standards Committee, 1401 Pearl Street Suite 200, Boulder, CO 80302.

IMPLEMENTATION PLAN

These standards are for NATURAL PRODUCTS EXPOs only. Compliance with these standards does not exempt exhibitors from complying with applicable legal or industry standards set forth by organizations such as the Food and Drug Administration, the Federal Trade Commission, the National Nutritional Foods Association, the Organic Trade Association, or the American Herbal Products Association. In addition, these standards do not constitute an approval system. New Hope Natural Media strives to collect and review all exhibit contents, but makes no guarantees that every potential deviation from Expo standards will be identified and communicated to exhibitors.

• Exhibitors are responsible for knowing and complying with all standards.
• New Hope Natural Media reserves the right to determine the eligibility of any company or product for inclusion in its trade shows, as stated in the Exhibitor Contract.

A. Implementation

1. Literature and samples will be collected from exhibits. Exhibitors whose materials are deemed out of compliance may be notified. Lack of notification for noncompliance does not automatically signify compliance with NATURAL PRODUCTS EXPO standards.
2. The content of each exhibit will be considered on a case-by-case basis. Exhibitors are solely responsible for responding within the established deadlines for compliance.
3. Exhibitors will have ample time to correct any problems and respond to informational requests unless NATURAL PRODUCTS EXPO perceives a situation that truly compromises consumer safety or jeopardizes the industry's or New Hope Natural Media's integrity. In such an instance, an exhibitor may be asked to remove any contents from the exhibit immediately.
4. Pre-approval through the submission of labels, literature, and other materials will be required of new exhibitors who are not currently in compliance with established standards. Any exhibitor may be asked to submit materials intended as exhibit content for pre-approval, solely at the discretion of NATURAL PRODUCTS EXPO.
5. Acceptance for the materials reviewed for exhibit at Natural Products Tradeshows or Publications does not constitute a legal review for compliance with applicable FDA/FTC regulations.
6. As this document is further evaluated and refined, exhibitors can expect enhanced enforcement at future EXPOs. NATURAL PRODUCTS EXPO will keep exhibitors advised of any changes.

 

1. PRODUCT SAFETY

PURPOSE:
To ensure the safety of products and services.


SECTION 1.A

Product Safety / Directions and Warnings / Standards:
1. Products or services in the exhibit must be safe as labeled for intended use.
2. Products that could be unsafe if used improperly must identify directions for safe use and warnings against misuse.
3. Products which are sold as over-the-counter drugs must be labeled with appropriate consumer warnings as specified in the appropriate OTC monograph.
4. Appropriate warning statements must be noted for products which may be unsafe if consumed by certain subpopulations. Examples: People with hypertension or pregnant women.

Product Safety / Directions and Warnings / Guideline:
1. Tamper-evident packaging is encouraged along with a clear description of the tamper-resistant features.

SECTION 1.B

Product Safety / Child Safety / Standards:
1. Drugs or supplements manufactured and packaged to appeal to children must have appropriate cautions or warnings to prevent misuse by children.
2. Drugs or supplements packaged to appeal to children must have child-resistant closures.

Product Safety / Child Safety / Guidelines:
1. All drugs and supplements should have appropriate cautions and warnings to prevent misuse by children.
2. Tamper-resistant packaging or childresistant closures as appropriate are encouraged for all drugs and supplements.
3. Products that are unsafe or inappropriate for use by children should not be packaged or marketed in a manner that is targeted toward children or recognized as candy by children.
4. Products that could be unsafe if consumed without adult supervision should be clearly labeled as such.

SECTION 1.C

Product Safety / Product Samples for Distribution on the Show Floor / Standards:
1. All samples must include the following information: name and address or phone number of manufacturer or distributor; full labeling of ingredients; directions for use; warnings against misuse if appropriate.
2. All dietary supplement samples must be packaged in sealed units.
3. Exhibitors offering samples for immediate consumption must provide a listing of ingredients and other relevant information required by these standards in a location that is easily visible to EXPO attendees.
4. All samples must be processed, prepared and presented in a safe and sanitary manner according to federal, state and local codes.

Product Safety / Product Samples for Distribution on the Show Floor / Guidelines:
1. Labels of product samples should be clearly marked to designate the products not intended for resale.
2. Samples should carry a meaningful lot number or other tracking mechanism.

2. PRODUCT INGREDIENTS

SECTION 2.A

Product Ingredients / Disclosure of Active Ingredients / Guideline:
1. Laxatives, stimulants and bronchodilators should be clearly identified in literature and labeling.

SECTION 2.B

Product Ingredients / Quantitative Potency Statements / Standards:
1. Products claiming a specific amount of a dietary ingredient or a specific potency (with the exception of homeopathic products) must be tested to ensure that statements are accurate.
2. Products with a claimed potency (with the exception of homeopathic products) must bear an open coded expiration or “best if used by” date.
3. A declared potency must be accurate until the expiration date.
4. If a declared potency is dependent on specialized storage conditions, those conditions, the potency declared and an expiration date or “best before” date must be listed.
5. Potency terminology must be easily understood by a lay person with one exception: Homeopathic products may declare potency or dilution using methods outlined in the Homeopathic Pharmacopoeia of the United States.
6. Standardized potency statements must note the chemical compound, compounds or class of compounds used as the marker(s) for standardization, and how much of that compound is present by weight, ratio or content as a percentage.

Product Ingredients / Quantitative Potency Statements / Guideline:
1.
Extracts should state the equivalent weight of starting material per volume or weight of extract.

SECTION 2.C

Product Ingredients / Basis of Formulation / Standard:
1.
Homeopathic products must comply with the Homeopathic Pharmacopoeia of the United States and the FDA Compliance Guide, 7231.15, “Conditions under which Homeopathic Medicines May Be Marketed.”

Product Ingredients / Basis of Formulation / Guidelines:
1. Products formulated using a specific philosophy should state that philosophy and conform to that basis of formulation. Example: “A traditional Chinese formula.”
2. Products claiming to be “ancient” formulas should have documentation to support the claim and contain only those ingredients originally included in the “ancient” formula.
3. Ancient formulas combined with modern ingredients should disclose these modifications to the original formula.

SECTION 2.D

Product Ingredients / Natural Flavors and Essential Oils / Standards:
1. If the name of a fruit, spice, essential oil, or other flavor or fragrance is part of a product title, then that product must contain that substance. If it does not, a disclaimer must appear directly under the product title as specified by FDA regulations.
2. If the product contains only the essence of a flavor, then the word “flavored”should be an integral part of the product’s description.
3. If the flavoring agent comes from an artificial source, the product must be labeled “artificially flavored."
4. Fruit drinks must state the content percentage of real fruit juice as specified by FDA regulations.
5. Labeling of flavor ingredients must be in compliance with applicable FDA regulations.

Product Ingredients / Natural Flavors and Essential Oils / Guideline:
1. Essential oils not extracted from a plant should be described as “artificial” or “synthetic.” Descriptors such as “fragrance” or “essence” are not adequate.

SECTION 2.E
Product Ingredients / Endangered Plants and Animals / Standard:

1. Products consisting of or containing any ingredients derived from threatened or endangered plant or animal species are not permitted in any EXPO exhibit. Promotional literature offering such products is also disallowed.

SECTION 2.F
Product Ingredients / Common Names / Standard:

1. Product ingredients must be described by their common or usual names, except for homeopathic products which must be labeled with the Latin binomial.

SECTION 2.G
Product Ingredients / Nutrition Labeling / Standard:

1. Conventional food products and dietary supplements must comply with current FDA regulations for nutrition labeling and nutrient content unless otherwise exempted.

SECTION 2.H

Product Ingredients / Not Allowed / Artificial Sweeteners / Foods / Standard:


1. These sweeteners are not allowed in foods on the tradeshow floor (NOTE: Dietary supplements will be reviewed on a case-by-case basis):
   Sucralose
   Splenda®
   Nutrasweet®
   Equal®
   Aspartame
   Acesulfame potassium
   Ace-K
   Sunett®
   Saccharin
   Sweet ‘N Low®
   Neotame
   GMO Sugar beet

Product Ingredients / Not Allowed / Artificial Colorings / Foods / Standard:
1. Natural foods should not contain any artificial colors. See the Natural Products Expo Ingredient Standards and Guidance document for a list of artificial colors and acceptable natural colors.

Product Ingredients / Not Allowed / Artificial Flavorings / Foods / Standard:
1. Natural foods should not contain any artificial flavorings. See the Natural Products Expo Ingredient Standards and Guidance document for a list of artificial flavorings and acceptable natural flavorings.

Product Ingredients / Artificial Preservatives / Foods / Guideline:
1. Natural foods should not contain any artificial preservatives. See the Natural Products Expo Ingredient Standards and Guidance document for a list of artificial preservatives and acceptable natural preservatives.

3. PRODUCTS AND PRODUCT CLAIMS

PURPOSES:
To ensure the truthfulness and accuracy of product statements.
To ensure substantiation and traceability of product statements.
To promote thorough understanding and knowledge of products and product statements.
To promote equal evaluation and comparison of like products.
To preserve the integrity and meaning of legitimate statements such as: “organically grown & certified organic,” “cruelty free,” “recycled” and “historical formula.”

SECTION 3.A
Product Claims / Substantiation of Health Benefit or Nutrient Content Statements / Standards:

1. Exhibitors must provide substantiation of health benefit statements, whether express, implied or contained in product names. Adequate substantiation, including (but not limited to), copies of complete published scientific studies with journal name, date, volume and authors' names must be provided at the request of a designated New Hope Natural Media representative.
2. A bibliography of research will not generally be adequate, unless it is accompanied by the above documentation.
3. Exhibitors must provide substantiation of nutrient or ingredient content claims, which may consist of a certificate of analysis or analytical results from a qualified testing laboratory.
4. Testing must follow good laboratory practices including method validation, calibration and confirmation by an independent (FDA-registered if possible) laboratory.

Product Claims / Substantiation of Health Benefit Statements / Guidelines:

1. Exhibitors are encouraged to provide and have available substantiation of all health benefit statements or ingredient content statements to any EXPO attendee.
2. All testing to validate health benefit statements or ingredient content statements should be performed by an independent, certified laboratory with published Good Laboratory Practices.

SECTION 3.B
Product Claims / Superlative Statements / Guidelines:

1. Superlative statements should only be made if they are true, and the exhibitor has substantiation of such statements.
Examples: Superlative statements include (but not limited to): "best in the world," "best product in the U.S.," "only the finest herbs," "only the purest water," "the only," "the most potent" and "the most effective."
2. Superlative statements should not be misleading.

SECTION 3.C
Product Claims / Personnel or Process Statements / Standards:

1. Individuals presented as doctors must have a full and accurate title such as N.D., M.D., Ph.D., D.Ed., O.M.D. Such individuals must disclose details of their education and training at the request of a designated New Hope Natural Media representative.
2. Titles and initials must be stated clearly and, if not commonly known, must be spelled out or explained.
3. Statements about facilities, staff, quality control procedures, manufacturing processes or testing must not be overstated. Proof of such practices or test results must be supplied at the request of a designated New Hope Natural Media representative.
4. Statements about institutions of higher education must be truthful, not misleading and must disclose the following information:
   A. The accrediting agency/agencies of the institution program stated.
   B. Whether the accrediting agency/agencies are recognized by the U.S. Secretary of Education.
   C. If the degree or credentials offered are recognized by other institutions of higher education.
   D. Whether the degree or credential qualify the recipient to take state board exams in states where licensing is required.

SECTION 3.D
Product Claims / Disease or Health Benefit Statement / Standards:

In accordance with the Dietary Supplement Health and Education Act of 1994 (DSHEA), and the U.S. Food, Drug and Cosmetic Act, dietary supplement, food and cosmetic products and their labeling must not claim to treat, prevent, mitigate, cure or reduce the risk of diseases, unless the complete FDA-approved unqualified or qualified health claim is used on the labeling. The FDA considers that if a statement about a product or ingredient, claims to diagnose, mitigate, treat, cure, or prevent disease or if it has an effect on a specific disease, class of diseases or on the characteristic signs or symptoms of a disease, the product will be subject to regulation as a drug unless the claim is an authorized health claim for which the product qualifies.

1. Product labeling including sales and marketing material must not express or imply claims to diagnose, treat, cure, prevent or mitigate any diseases, including (but not limited to), cancer, heart disease, AIDS, diabetes, Alzheimer's disease, etc.
2. Substantial scientific data, to be determined at the discretion of a New Hope Natural Media representative, will be required to support benefit statements pertaining to such diseases. The data if published must include journal name, date, volume and authors' names.

SECTION 3.E
Product Claims / Organic Statements / Standards:

1. “Organic” must be used truthfully in all statements.
2. All organic ingredient, product and production statements must have current USDA-accredited, third-party certification for compliance with the USDA's National Organic Program or other internationally recognized organic certification program.
3. Exhibitors claiming "certified" organically grown or processed must have on file the appropriate certification documents, and such documentation must be available at the request of a New Hope Natural Media representative.

Product Claims / Organic Statements / Guidelines:

1. Exhibitors should provide substantiation of organic statements at the request of any EXPO attendee.
2. Organic certification documents should be freely available on request. Labels and literature should offer this documentation to consumers.

SECTION 3.F
Product Claims / Pesticide Free Statements / Standard:

1. Statements such as “pesticide free,” “unsprayed" and “herbacide free” must be documented. Information supporting such statements must be available at the request of a designated New Hope Natural Media representative.

SECTION 3.G
Product Claims / “No” and “Free” Statements / Standards:

1. “No,” “low,” “lite” and “free” statements must comply with all applicable FDA and FTC regulations.
2. Such statements must not be deceptive and must fully disclose relevant facts. Examples: A statement of “no salt added” is deceptive if the product contains a high amount of sodium from hydrolyzed vegetable protein. “No oil” is deceptive when the product is naturally high in fat such as peanuts.
3. Products stating to be free of ingredients with a particular activity must disclose the presence of ingredients with similar activity. Example: Products that contain no caffeine but do contain guarana.
4. Such statements must be substantiated with documentation available at the request of a designated New Hope Natural Media representative.

Product Claims / “No” and “Free” Statements / Guideline:

1. If a product is said to be free of a substance that actually remains in residual amounts, the residual amount should be disclosed.

SECTION 3.H
Product Claims / Cruelty-Free Statements / Guidelines:

1. Products promoted as “cruelty free” and “not tested on animals” should comply with criteria established by such animal protection organizations as PETA and NAVS.
2. Documentation of “cruelty free” and “not tested on animals” statements should be available at the request of a designated New Hope Natural Media representative.

SECTION 3.I
Product Claims / Recycled Statements / Standards:

1. “Recycled” statements must be truthful and comply with applicable parts of FTC and EPA regulations.
2. Recycled materials used in food packaging must meet FDA regulations for food contact materials.

Product Claims / Recycled Statements / Guideline:

1. "Recycled" statements should be accurate and supported by a network of recycling centers in the U.S.

SECTION 3.J
Product Claims / Charitable Contribution Statements / Standard:

1. Charitable contribution statements must be supported by documentation and made available at the request of a designated New Hope Natural Media representative.

SECTION 3.K
Product Claims / Statements Involving Testing / Standards:

1. Test results referred to in promotional literature must be made available at the request of a designated New Hope Natural Media representative.
2. Testing statements must be significant and relevant and not confusing or deceptive.
3. Statements and conclusions made about test results must be logically derived from and supported by test data.
4. Photos and data derived from tests including stylistic or artistic renditions must be accurately and objectively labeled and interpreted.
5. Promotional literature must state if the test was conducted by an FDA-registered or certified independent laboratory or by the promoter of the claim.

Product Claims / Statements Involving Testing / Guidelines:

1. Promotional literature should cite the test method and the laboratory conducting the test.
2. Exhibitors are encouraged to provide test results to any EXPO attendee on request.
3. Exhibitors should disclose the source of funding for any tests cited.

SECTION 3.L
Products and Product Claims / Disallowed Statements and Products / Standard:

1. The following products may not be exhibited at Expo:

• Alternatives to street drugs
• Recreational euphoriants/stimulants
• Sexual stimulants/enhancers (reviewed on a case-by-case basis)
• Remedies for nuclear, biological, or chemical contaminants
• E-cigarettes, nicotine-delivery devices and devices that are intended for smoking cessation.

2. Natural Products Expo evaluates all promotional literature and/or labeling as a whole, including text, product names and images used. Natural Products Expo allows products that support natural sexual function, but not those that seek to enhance sexual pleasure, endurance or those marketed as aphrodisiacs.

3. New Hope Natural Media strictly prohibits the exhibit, advertising and promotion of products that claim to protect against, detect, prevent or treat nuclear, biological or chemical contaminants.

4. PRODUCT LABEL REGULATORY COMPLIANCE

SECTION 4.A
Labels and Labeling / FDA and USDA Compliance / Standard:

All labels and labeling must be truthful and not misleading with respect to identification marks, seals and logos, and they must comply with current FDA, USDA and/or EPA regulations.

SECTION 4.B
Labels and Labeling / Analytical Testing / Standard:

New Hope Natural Media reserves the right to request and collect product samples for analytical testing.

5. LABELS, LABELING AND LITERATURE

PURPOSES:
To ensure understandability and traceability of product literature.
To promote equal evaluation and comparison of like products.
To ensure guarantees are fair and honored.

SECTION 5.A
Labels, Labeling and Literature / Names and Addresses / Standards:

1. Product labels and promotional literature must include the full name of the manufacturer or distributor and mailing address.
2. Literature that does not list a trade name must have the exhibitor’s name, city, state and zip code and/or the phone number; or it must have the name and address or phone number of the party responsible for compilation and dissemination of the information. Published “third-party literature” must bear a full citation.

Labels, Labeling and Literature / Phone Numbers / Guideline:

1. Product labels and promotional literature should include a phone number for the manufacturer or distributor.

SECTION 5.B
Labels, Labeling and Literature / Surveys / Standards:

1. Survey statistics and conclusions must have a reference that includes the following information:

• Methodology of survey
• Who conducted the survey
• The date the survey was conducted
• A written offer explaining how to obtain a copy of the survey.

2. Survey results must not be misrepresented.

Labels, Labeling and Literature / Surveys / Guideline:

1. Surveys should contain the following information:

• Selection criteria for survey population
• Number of people surveyed
• Margin of error of the survey
• Source of funding for the survey.

SECTION 5.C
Labels, Labeling and Literature / Quotes / Standards:

1. Quotes must not be misrepresented by being taken out of context.
2. Endorsements by consumers must represent what the typical experience of customers would be, not the experience of just a few customers. Simply stating that “Not all consumers will get these results” or “your results may vary” is not enough.
3. Endorsement quotes must cite the speaker, date and source of the quote.

SECTION 5.D
Labels, Labeling and Literature / Photos and Illustrations / Standards:

1. Photos and illustrations may not be deceptive or misleading.
2. Photos used in labeling and literature that depict any aspect of a product’s processing, manufacture or test must be of the manufacturer’s facility or accurately labeled with the name of the Photos and Illustrations/Standards facility pictured and its relationship to the exhibitor’s product.
3. Before/after and comparison photos must be used in the following manner:

• Include a caption stating the time of the first photo and the time of the second photo.
• Exposure and print techniques must be identical for each photo.

4. Photos and illustrations should not contain additional misleading features or characteristics.

SECTION 5.E
Labels, Labeling and Literature / Art and Technical Terms / Standards:

1. Artistic or contrived terms used in labeling and literature must be understandable.
2. The use of a term must not differ from its commonly accepted meaning.

Art and Technical Terms / Guideline:

1. A coined term or descriptive phrase should not be used to imply one product’s superiority over another solely by virtue of the use of that coined term or phrase.

Section 5.F
Labels, Labeling and Literature / Comparison and Negative Advertising / Standard:

1. All comparison and negative advertising must comply with FTC regulations. FTC defines comparison advertising as that which “compares alternative brands on objectively measurable attributes or price and identifies the alternative brand by name, illustration or other distinctive information.”

Labels, Labeling and Literature / Comparison and Negative Advertising / Guidelines:

1. Data cited should be made available on request to any EXPO attendee.
2. Negative statements about companies or products should be thoroughly documented and such documentation made available at the request of a designated New Hope Natural Media representative.

Section 5.G
Labels, Labeling and Literature / Guarantees / Standards:

1. Guarantees must be easily understandable and must not be misleading and must include relevant terms and conditions.
2. Companies offering guarantees must honor the guarantee.

Section 5.H
Labels, Labeling and Literature / Use of Information / Standard:

1. The exhibitor is responsible for the accuracy of all information present in the booth that pertains to products or services offered.

Labels, Labeling and Literature / Use of Information / Guidelines:

1. Information that is primarily educational and helps to better understand the product is encouraged.
2. Information should state product limitations and encourage an integrated approach to wellness using a variety of techniques.
3. Information from an impartial third party is encouraged.
4. Information about the cultural context of use or philosophical basis of formulation is encouraged.
5. Information which addresses cultivation techniques and ingredient and product processing methods is encouraged.
6. Information should explain technical terms and cite references for any statements made.

6. TRADE SHOW ACTIVITIES

PURPOSES:
To ensure EXPO attendees are not placed at risk by unsafe practices by exhibitors and are properly informed.

To ensure compliance with exhibit hall rules and local ordinances.
To encourage ethical behavior.

SECTION 6.A
Trade Show Activities / Medical Testing and Treatment / Standards:

1. All medical testing, diagnosis and treatment conducted within exhibits must be done by a qualified medical practitioner.
2. The medical practitioner’s title and qualifications must be prominently displayed.
3. Testing must be conducted in a safe manner.
4. Test or treatments resulting in medical waste or which may contaminate attendees are strictly prohibited. Example: Drawing blood or other bodily fluids; the use of needles.
5. A written report stating the test’s safety, validity and usefulness must be available to attendees.

SECTION 6.B
Trade Show Activities / Product Manufacture and Preparation / Standards:

1. Products or samples manufactured or prepared at EXPO must comply with federal, state and local regulations pertaining to food preparation.
2. Products or samples that cannot comply with these regulations must not be offered for consumption and may only be used for demonstration purposes.

SECTION 6.C
Trade Show Activities / Sale of Products / Standard:

1. Food, beverages and other products intended for immediate consumption must be offered free of charge.

SECTION 6.D
Trade Show Activities / Ethical Considerations / Guideline:

1. Exhibitors are requested to adhere to ethical considerations in areas including but not limited to the following:

• Racism
• Sexism
• Sexually explicit materials
• Animal Cruelty
• Decorum
• Environmental concerns.

SECTION 6.E
Trade Show Activities / Seminars / Standards:

1. Seminar speakers, including exhibitors and representatives from companies who pay to give a Hosted Education Session at Natural Products Expo, must not make defamatory, libelous or slanderous statements about an exhibitor, company or person during a seminar.
2. Information given at seminars must be truthful and non-misleading and must comply with FDA regulations for claims if the seminar promotes products or brands.
3. Condition for acceptance of a Hosted Exhibitor Seminar is that the focus of the seminar be educational in nature.
4. A signed Hosted Exhibitor Seminar form is a binding agreement to comply with the NHNM standards.
5. Substantiation for claims and statements made during seminars must be provided to a designated New Hope Natural Media representative on request.

APPENDIX

GUIDELINE: Not mandatory at this time but represent long-term goals to raise the industry’s integrity.

HEALTH BENEFIT STATEMENT: A statement which identifies a potential benefit to health from a product. This is not to be construed to mean a drug claim, a NLEA health claim, or a DSHEA statement of nutritional support.

LABELS: Include all packaging and any written materials attached to or accompanying the product.

LABELING: Includes all packaging, promotional materials, brochures, and any other written materials attached to or accompanying the product; verbal or visual representations including video, audio- tapes and signage.

LITERATURE: Includes promotional materials, advertisements, brochures, magazine articles, books and other printed matter that may or may not be about the product but is not physically attached to the product.

ON FILE: The company has substantiating information in its records at its head- quarters and the information is easily accessible upon request.

QUALIFIED MEDICAL PRACTITIONER: A graduate of an accredited institution of higher learning.

STANDARD: A minimum requirement exhibitors must meet to participate in a NATURAL PRODUCTS EXPO.

GLOSSARY OF ACRONYMS

EPA Environmental Protection Agency www.epa.gov

FTC Fedral Trade Commission www.ftc.gov

FDA Food and Drug Administration www.fda.gov

HPUS Homeopathic Pharmacopoeia of the United States www.hpus.com

NAVS National Anti-vivisection Society www.navs.org

PETA People for the Ethical Treatment of Animals www.peta-online.com

 

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