New entrants test the frozen meals category, but Amy’s and Cedarlane maintain a substantial advantage.
The good times just keep rolling in the organic frozen entrée segment—especially for the category leaders, Amy’s Kitchen and Cedarlane Foods. Marketing directors for both companies reported that in 2006 they pushed further into mass-market channels and foodservice distribution, as well as extending their product lines with more ethnic foods. “From everything we see and hear, the mass merchandisers are doing well with their organics in frozen,” said Steve Warner, director of marketing for ...
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