Educate shoppers on the fastest growing third-party certification in the natural channel: the Non-GMO Project Verified label. Share these facts with your shoppers.
Do you know that the Non-GMO Project Verified label is the fastest growing third-party certification in the natural channel? This fact is a testament to the mounting number of shoppers who want to know whether the products they buy contain genetically modified ingredients. In the absence of mandatory GMO labeling, the nonprofit Non-GMO Project has stepped in to fill the void.
$1.2 billion: Sales of Non-GMO Project Verified products in 2011
219 percent: Growth of Non-GMO Project Verified product sales from 2010 to 2011
81 percent: Amount of the world’s soybean crops that are genetically modified
Zero: Planted acres of genetically modified wheat in the United States
80 percent: Amount of conventional processed food in the United States that contains GMOs
By offering and promoting Non-GMO Project Verified products in your store, you can boost not only sales but also awareness of this important issue. To learn more about the Non-GMO Project and its verification process or to find out who to support the non-GMO movement in the United States, go to www.nongmoproject.org.
Source: Non-GMO Project