Severe new rules make it that much more difficult for firms to sell in Europe and may shape future U.S. policy
Feb. 1, 2010 12:00pm
Marketing functional foods and drinks in Europe will never be the same again. A tough new law — the Nutrition & Health Claims Regulation — means companies wishing to sell food and beverage products or dietary supplements with a health claim in the European Union must now prove beyond doubt that the claim is true. The rule sounds straightforward on paper, but the regulation has evolved into perhaps the most severe piece of food legislation ever to be implemented anywhere in the world. For the many U.S. companies that sell their products globally, the new...
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