Nutrition Business Journal

Functional firms search for the world's next big super fruit

Neotropico scours South America for promising botanical ingredients such as camu camu and yacón
Feb. 1, 2010 12:00pm

 

 

An apple a day keeps the doctor away. By that logic, one super fruit a day could make a huge dent in a family's annual healthcare budget. Although the “apple a day” adage may be a bit dated, the premise of improving one's health by consuming fruits is still a concept to which Americans can relate. Today's value-conscious consumers are increasingly looking for new ways to get their recommended daily intake of fruits more quickly and without breaking the bank at the local supermarket's produce section. Nutrition Business Journal research shows...