What is in this article?:
- Is PepsiCo's purchase of Russian dairy firm all it's cracked up to be?
- A mafia state?
Former Communist country a key global market but doing business there is not easy.
According to Nutrition Business Journal research, Russia is one of the fastest-growing markets in the global nutrition industry—hence, the rising number of companies swooping in to do business in the former Communist market.
PepsiCo, the world’s second-largest soft drink company, made its interest in Russia well known last week with its move to acquire a 66 percent stake in Wimm-Bill-Dann Dairy and Juice Co. for $3.8 billion. Wimm-Bill-Dann is a leading player in Russia’s rapidly growing dairy market, and PepsiCo is looking for the purchase to give it a leg up in the dairy snacks space.