After leaving CLIF Bar several years ago, Sheryl O’Loughlin, who served as CLIF’s CEO for three years, and Neil Grimmer, the company’s former vice president of strategy and innovation, decided to band together to create a business that would revolutionize the consumer food business. But rather than launch a single company or product, the pair visualized building an incubator of sorts that would bring together and nurture a collection of strong, innovative food brands and enable them to fulfill larger health and sustainability objectives.
Around that same time, Jed Smith, founder of Drugstore.com and now a...
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