Shopping for groceries should be easy.
Just opt for the freshest, healthiest — and, of course, preferably organic — options, right? If only it were so simple. With so many labels and levels of regulation — from natural to organic — plus the conflicting messages many of us have gotten about organics (“they aren't any healthier,” “they're so much healthier!”), it's easy to see where the confusion begins. What is organic, really? And does organic mean different things in different aisles?
To help ground you in the fundamentals of organic shopping, we answer your questions on a virtual tour of your store, hitting all of the major sections: dairy, produce, meats, and packaged foods. With these insights, it will be simple to make smart choices the next time you shop.