Why make condition-specific products? Consumers, for the most part, aren't going to the store looking for glucosamine or cranberry extract. They're looking for relief for aching joints and painful ailments....More
Vitamin D has lost it's place in the sun when it comes to maintaining bone health and preventing osteoporosis. Now the bone-building category has some new shining stars....More
Europeans and the Japanese have long appreciated the idea of healthy skin from within, but the U.S. is just now picking up the nutricosmetic trend in mainstream markets. The back-to-nature movement has this category poised for rapid growth....More
Your T.V. may have a crystal-clear high-def screen, but if your vision is blurred due to age, glaucoma, or intraocular hypertension it might feel like you're still using rabbit ears. Some promising new supplements offer protection and possibly even improvement....More
If you thought the Four Loko fiasco would do lasting damage to the energy drink category, think again. Innovators are looking beyond caffeine as consumers are getting tired of short-lived energy boosts....More
If you feel like glucosamine and chondroitin have taken you as far as they can go, you're not alone. See what new ingredients are re-mobilizing the joint-health category....More
A new study shows that an extremely-low calorie diet can potentially reverse diabetes, and some natural products can support the health of those who can't stick to 600 calories a day....More
Consumer research shows that Alzheimer's disease is the most feared health condition, topping cancer, diabetes or stroke. But consumers also believe in the science that indicates natural products can help improve cognitive health....More
Move over saw palmetto; cranberry is making a splash in prostate health. And if you thought porn and libido-lifters were natural bedfellows, you won't be surprised to learn that Penthouse has branded its very own liquid supplement to combat ED....More
After weathering steroid scandals and an increasingly skeptical public, the sports nutrition category finds solace in old friends. Innovations in the old familiar protein and carb combo pumps up this important functional ingredients category....More
Despite a market that is literally getting fatter by the minute, in recent years the weight-loss category hasn't shown the same growth. But sales finally seem to be bouncing back as new solutions focus on satiety, fiber content, and carb-blocking, metabolism-boosting ingredients....More
The massive ad campaign behind Activia yogurt continues to buoy the entire digestive health category. Probiotics are the big beneficiaries, but there is a host of other ingredients whose demand curves are trending up....More
Baobab is supposed to have it all: an impressive nutritional profile, a pleasing, citrusy taste and few formulation challenges. But few companies have chosen to launch baobab products....More
The dream of personalized nutrition takes a step forward with the announcement of the Food4Me project, funded by the EU. It's a four-year studyto be conducted in Ireland to look into whether a person's genetic makeup can be used to optimize their nutrition....More
The benefit of cranberry in lowering the incidence of urinary tract infections has been supported by numerous studies. The most recent study reaffirms these reults, and shows the botanical worked almost as well as a pharmaceutical drug without the drug's side effects....More