Nutrition Business Journal's sales estimates for the U.S. functional food and beverage industry are comprised of two product categories: “Functionally fortified” offerings that have had an ingredient added to increase the functionality of the product, such as The Coca-Cola Co.'s Minute Maid Heart Wise orange juice with plant sterols and other added ingredients to help lower cholesterol; and “inherently functional” products that are marketed for the functionality of their original ingredients, such as whole grain bread or Dole's Wildly Nutritious Immunity Blend (which features a combination of pineapple, mango and other frozen fruits said to help support a healthy immune system).
Although the United States has seen growth in the number of inherently functional products on the market, the majority of U.S. functional food and beverage sales are still derived from functionally fortified products. NBJ...
Sign in to view
the full article
This article is part of our paid subscription packages. You need to subscribe (and sign in) to gain access to this Subscriber Only Content.
Why Subscribe to Nutrition Business Journal?
- In-depth perspective on the $226 billion global nutrition industry
- Receive monthly issues and access up to 5 years of back issues
- Downloadable data files, presentations, and more