Government purchasing criteria helps boost demand, and the list of Green Seal certified vendors grows longer.
While the consumer products side of the natural cleaning market is growing at a healthy 25% to 30% annually, the commercial/institutional side of the market—which focuses on supplying governments, institutions, commercial landlords and janitorial services—is poised for even more vigorous growth.
Buoyed by a tide of activism and awareness, hospitals, school districts, cities, counties, states and other entities are implementing new policies to reduce purchases of potentially harmful mainstream cleaning products in favor of nontoxic and environmentally friendly alternatives. These entities have created a critical mass of purchasers that are not only driving the sales of the small green cleaner manufacturers, such as The Clean Environment Company and Ecogent, but also drawing major suppliers into the green fold.
The market got a major boost last year when a working group of 12 government entities convened by the Center for a New American Dream agreed...
Sign in to view
the full article
This article is part of our paid subscription packages. You need to subscribe (and sign in) to gain access to this Subscriber Only Content.
Why Subscribe to Nutrition Business Journal?
- In-depth perspective on the $226 billion global nutrition industry
- Receive monthly issues and access up to 5 years of back issues
- Downloadable data files, presentations, and more