Some believe one gauge of telling just how far the economy has fallen is the “lipstick index.” This economic term — which was coined after sales of Estee Lauder's lipsticks surged following the September 11 terrorist attacks — is based on the dual idea that people care about their appearance as much, if not more, during troubled economic times, but that they will trade expensive luxuries for less-expensive ones when their purses are pinched. “When people are feeling bad about the economy, they don't want to compound things by looking bad, too,” said Denise DeBaun, president and CEO of Sustainable...
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