What is in this article?:
- Reaching the Latino and Hispanic consumer: Expo West 2011 insights
- How does a Hispanic approach to wellness differ from the mainstream?
- Do age or bilingual labeling affect purchasing?
- Price matters
- Show the love
The country's largest minority group, the U.S. Hispanic population now numbers more than 50 million and represents 1 in every 6 residents -- a surge of 43 percent during the past decade. Retailers, manufacturers, editors, and other industry insiders gathered at Expo West 2011 for insights on how to address the needs of and learn from this dynamic demographic.
¡Que bueno! This year marked the second consecutive Expo West to feature an educational session on the fastest growing U.S. demographic: Latinos and Hispanics. According to the 2010 census, the U.S. Hispanic population surged 43 percent in the past decade and now tops 50 million, or 1 out of every 6 Americans, and could comprise 30 percent of the total population by 2030.
Retailers, manufacturers, editors, and other industry insiders gathered at Expo West 2011 for insights on how the natural products industry can address the needs of and learn from our Spanish-speaking neighbors, offered by Flor Lozano of Synergia, a Hispanic-focused consulting group, and Martin Lopez, CEO of Herbs of Mexico, a 50-year-old Hispanic retail operation in Los Angeles. (View their Expo West presentations.)