As people live longer and seek to enjoy good health throughout their lives, they are increasingly embracing a positive, proactive approach toward the natural process of getting older. Pursuing a healthy lifestyle that emphasizes good nutrition, exercise and stress management can significantly lower the risks for many conditions commonly associated with aging. These include cognitive decline and memory loss, Alzheimer’s, coronary heart disease (heart attack, stroke, atherosclerosis and high cholesterol), high blood pressure (hypertension), type 2 diabetes, osteoporosis, arthritis (rheumatoid arthritis and osteoarthritis), chronic obstructive pulmonary disease (COPD), macular degeneration, prostate and other cancers, and depression. Healthy choices can also ease symptoms of common age-related issues, such as menopause, insomnia, constipation, sarcopenia (loss of muscle mass and strength), and erectile dysfunction (ED). Manufacturers, ingredient suppliers and retailers are all stepping up their efforts to court the massive population of baby boomers who are serious about healthy aging. Products within the anti-aging arena touch numerous condition-specific categories, including digestive health, cognitive health, bone health, joint health and "beauty from within."
