Consumers want more: more transparency, more healthy ingredients, more energy. And also, consumers want less: Less gluten, less allergen triggers, less GMOs. How are these desires translating to new product development?
It costs a lot to design a clinical trial on your ingredient. So don't blow it by choosing the wrong end point that you can't market, or don't adequately power it for statistical significance. Or a host of other reasons why things could go wrong. Check out this one-minute wisdom to get you pointed in the right direction....More
SRG predicts 2015 consumer food preferences will be driven by a continued interest in global cuisines, balanced nutrition, community connections and a desire for adventurous eating experiences. Here are the 10 trends to prepare for now....More