In January 2009, as most Americans were either making or breaking their New Year's resolutions to get healthier, a Morly Safer 60 Minutes interview with Dr Christoph Westphal raised the profile of a functional ingredient called resveratrol. The report gave credence to the French paradox, citing the puzzling almost impossibility that the French are healthier than Americans despite fattier diets, smoking and abundant wine drinking. It turns out an ingredient in wine may well be the scientific breakthrough that scientists have been looking for. With that, sales for resveratrol spiked to $1,027,475 in mid-May 2009 from a mere $231,356 in 2007 (natural channels). The largest growth was seen in mass channels from 2008 to 2009 ­— $844,666 to $2,279,107, respectively.

Mass and Natural Channels
May 2007: $710, 419
May 2008: $1,648,296
May 2009: $3,306,582

Source: SPINS

Since the 60 Minutes report, resveratrol has gained status as the future's fountain of youth for its ability to mimic calorie restriction, which may play a role in longevity. Popularity aside, researchers warned that too much resveratrol is not a good thing and that dosage should be limited to 350mg/day.



Resveratrol: Conventional — total us fdm

Sorted based on 52 weeks ending 5/16/2009

52 weeks ending 5/16/2009

52 weeks ending 5/17/2008

52 weeks ending 5/19/2007

Current dollars

Current units

Current dollars

Current units

Current dollars

Current units

Resveratrol

$1,027,475

139,503

$803,630

121,811

$231,356

34,133

Source: SPINSscan Conventional


Resveratrol: Natural — total us

Sorted based on 52 weeks ending 5/16/2009

52 weeks ending 5/16/2009

52 weeks ending 5/17/2008

52 weeks ending 5/19/2007

Current dollars

Current units

Current dollars

Current units

Current dollars

Current units

Resveratrol

$2,279,107

133,254

$844,666

60,741

$479,063

33,368

Source: SPINSscan Natural