By all accounts, the future of the probiotics market in the United States looks insanely bright. Loren Israelsen, executive director of the United Natural Products Alliance (UNPA) puts it this way: “Probiotics are only now beginning to develop into what will be one of the most important categories on the food side and the supplement side.”
Increased interest in preventative health care, mainstream consumer education, growing consumer awareness and an ever-evolving technical capacity in the sector bode well for probiotics, but it's kind of like gazing at the earth gently from space and then grabbing your microscope for a...
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