Nutrition Business Journal

Integrative Medicine Stakeholders Organize to Address Healthcare Crisis

Dietary supplements stand to benefit as consumers, practitioners focus on
preventing disease before it takes hold

Nov. 1, 2008 12:00pm

Organizing the many stakeholders in the integrative medicine world has been likened to herding cats — a difficult proposition due to the diverse nature and strong spirit of individualism prevalent within the industry. But recently, a perfect storm of factors has created conditions that have given rise to a national coalescence around the need for the kind of care that integrative medicine delivers. Those factors include out-of-control healthcare costs; rising rates of obesity, diabetes and other preventable health problems; a new Democratic administration and Congress...