Nutrition Business Journal

Booming Russian market captures the attention of foreign supplement firms

But country is home to regulations that favor local companies, grey- and black-market products, and potential political and economic turmoil
Nov. 1, 2009 12:00pm

Russia has quickly become a European dietary supplement market with huge potential — and is one not currently burdened by the repressive health-claims culture developing to the west in the European Union's 27-member bloc. Ten years ago, dietary supplements were virtually unheard of in this former Communist country; but today, more than 600 companies are selling supplements to an increasingly wealthy consumer base that is keen to buy into the wellness-promoting promise of such products.

Nutrition Business Journal research shows that supplement sales are...

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