Innovation and broad attacks on aging bring natural beauty products into mass market consciousness.
The market for natural beauty and personal care products is nothing new, with Dr. Bronner’s Magic Soaps dating back to 1948 and Aubrey Organics’ introduction of coconut bath oil way back in 1967. Despite this rich legacy, the category still feels nascent, with the usual host of obstacles and opportunities dotting its path to maturation— a lack of visibility on the regulatory front, a lack of...
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