Nutrition Business Journal

U.S. healthy kids' market positioned to tackle obesity and other top health issues

Products formulated for or marketed to children generated more than $10 billion in consumer sales in 2008
Apr. 1, 2009 12:00pm

 

According to 2008 U.S. Census estimates, children and adolescents 17 and younger make up nearly a quarter of the U.S. population. As Frank Morley, CEO of the omega-3 supplement company Coromega, aptly noted in a recent interview, this group represents the future of, well, everything. “Children are the future of America and of the entire planet,” Morley said. “Their health, well-being and future mental firepower are extremely important long term.”

But in the United States and other developed countries, this future is being severely threatened — by an alarming childhood obesity epidemic and by the increase in...