NEWPORT BEACH, CA (March 7, 2008) – BioCell Technology, LLC announced that they have introduced a new product made with BioCell Collagen II® which is now available at the Vitamin Shoppe. The dietary supplement is co-branded with BioCell Technology’s patented ingredient BioCell Collagen II and the trademarked logo is prominently featured on the packaging.

Marketed under the name “Joint Solutions – BioCell Collagen II with HA”, it’s now available in Vitamin Shoppe retail stores and online. Each capsule provides 500mg of BioCell Collagen II. BioCell Collagen II is a clinically researched, patented and 100% natural dietary ingredient that supports joint and skin health. With its naturally occurring and bioavailable complex of hydrolyzed collagen type II, hyaluronic acid (HA) and chondroitin sulfate, BioCell Collagen II plays a vital role in the body’s ability to maintain healthy connective tissues and promotes joint mobility and youthful-looking skin. BioCell Collagen II and the active components that make up its complex structure have a long history of use and safety as dietary ingredients. More than 20 studies support the safety, bioavailability and effectiveness of BioCell Collagen II and its constituents.

Suhail Ishaq vice president of BioCell Technology, said, “BioCell Collagen II is a brand that is trusted and used by millions of consumers around the globe. Biocell Technology is enthused to partner with a retail leader like Vitamin Shoppe and we look forward to future collaborations.” “At The Vitamin Shoppe we strive to offer our customers new and innovative products like BioCell Collagen II.” Said Rob Maru, category manager for The Vitamin Shoppe.

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Founded in 1997, BioCell Technology, LLC pioneered the applications of Sternum Collagen Type II, the highest concentrated natural source available of type II collagen. It is the exclusive supplier of BioCell Collagen II®. BioCell Technology, LLC owns the exclusive rights to market BioCell Collagen II® under the United States Patents #6,025,327, 6,323,319, 6,780,841, 7,091,180. BioCell Collagen II® is a branded registered logo that is available for display on its client’s labels to market under their own brand name or formulas. For more information on BioCell Collagen II®, please contact Toni Dizon at BioCell Technology, LLC at (714) 632-1231, or visit them at www.biocelltechnology.com.