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The good (and bad) surprises of launching a natural business

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In the second video of a series, eight natural entrepreneurs who exhibited (or launched!) at Natural Products Expo East 2012 share what has most surprised them—good and bad—about launching their business. In this video:

  • Sonja Sheasley, Founder, Bum Boosa Bamboo Products
  • Alejandro and Cara Paiuk, Founders, Nutty Cow
  • Katie Jesionowski and Silvia Gianni, Founders, MySuperFoods Company
  • Darren Baker, Founder, Flax Seasoning
  • Kris Whelan, Founder, Blue Buddha Beverages
  • Funlayo Alabi, Founder, Shea Radiance

Watch the previous video

Interviews by Caren Baginski
Produced by Erin Manning

Discuss this Video 1

aaron | inSeeds (not verified)
on Jan 14, 2013

Darren's point rings loud. Stay passionate, motivated, and continue to be better. Not always better than your competition, but always better than your current self.

You must believe that the potential to build greatness lies within yourself and your companies core values.

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