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The good (and bad) surprises of launching a natural business

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In the second video of a series, eight natural entrepreneurs who exhibited (or launched!) at Natural Products Expo East 2012 share what has most surprised them—good and bad—about launching their business. In this video:

  • Sonja Sheasley, Founder, Bum Boosa Bamboo Products
  • Alejandro and Cara Paiuk, Founders, Nutty Cow
  • Katie Jesionowski and Silvia Gianni, Founders, MySuperFoods Company
  • Darren Baker, Founder, Flax Seasoning
  • Kris Whelan, Founder, Blue Buddha Beverages
  • Funlayo Alabi, Founder, Shea Radiance

Watch the previous video

Interviews by Caren Baginski
Produced by Erin Manning

Discuss this Video 2

aaron | inSeeds (not verified)
on Jan 14, 2013

Darren's point rings loud. Stay passionate, motivated, and continue to be better. Not always better than your competition, but always better than your current self.

You must believe that the potential to build greatness lies within yourself and your companies core values.

on May 10, 2014

760cc is an improvement but not enough to be feel impressed about -- which is disappointing (hence the 4 stars). That is a very good idea, but, as the author acknowledges, it is unlikely that politically powerful religious authorities would submit to such studies, but would more likely continue to respond that religion must be taken on faith and can not be understood by science. When Andy's family starts to have money problems, Andy has to decide whether to dump his friends, or join a professional rollerblading team for the money. I loaded up some paper, and ran a few prints of things I had in my hard drive. And I've had to descale it once using white vinegar. fertilizer I have been quite surprised and now fully endorse this model of Brothers. You DO get very good sound with these earphones but only when you are using them in an office/home context. Capstar works right away! I was using Frontline Plus on my indoor cat and had been for years but noticed her scratching so I gave her a flea bath and found her loaded with fleas. (although slightly awkward to use. Many things to consider and would probably combine many of the suggestions with other programs and books I've read. So these are a really good deal.

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