Campaign to Build on the Company’s Ability to Create Customized Nutrition Solutions
GOLDEN, Colorado, Sunday, June 25, 2006 – GTC Nutrition, a business unit of Corn Products International, Inc. (NYSE: CPO), today launched its Building Nutrition Solutions for Life™ campaign at the Institute of Food Technologists (IFT) Food Expo in Orlando, FL. The campaign, which is driven by consumer demand for healthier food and beverage alternatives, will reach consumers in the growth, performance and vitality stages of life and address the need to improve and maintain bone, digestive, glycemic, heart and immune health.
Charged with encouraging a lifetime of health, Building Nutrition Solutions for Life will invite a broad industry and consumer audience to learn more about the meaningful health benefits offered by functional ingredients. When coupled with marketing, scientific and technical expertise, these benefits are more readily communicated and understood. “This effort is designed to not only support, but revolutionize the way that food manufacturers design and introduce products geared toward today’s health-conscious consumers,” said Susan Fero, marketing manager for GTC Nutrition. “In utilizing our solutions-based approach and innovative ingredients in product development, our customers will empower consumers to make healthier diet and lifestyle choices.”
The campaign will call on GTC Nutrition’s marketing, scientific, technical and QA and regulatory expertise, and include partnerships with key customers, co-branding opportunities and consumer outreach.
Underscoring its commitment to promote healthy lifestyles, GTC Nutrition will showcase innovative ice cream creation prototypes that can be nutritionally customized to meet various health needs at its booth (#2554). The company will also serve as a gold sponsor of the IFT Foundation Fun Run on Monday, June 26 at 6:30 a.m., and offer scientific expertise in the symposium “Glycemic Health: Type II Diabetes and Functional Foods” on Tuesday, June 27 at 2:30 p.m.
About GTC Nutrition
GTC Nutrition, a business unit of Corn Products International, Inc., is a recognized leader in providing customized nutrition solutions to the food processing, dietary supplement and animal feed industries. GTC Nutrition promotes health throughout North, Central and South America, Australia and New Zealand with innovative functional food ingredients and unsurpassed customer support. For more information, visit gtcnutrition.com.
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