Los Angeles, CA, August 30, 2007 — Los Angeles-based Jarrow Formulas’ has introduced CLA 750 (Conjugated Linoleic Acid), featuring Clarinol CLA.

Jarrow Formulas® CLA 750 is a unique optical isomer of the polyunsaturated fatty acid linoleic acid. CLA is a natural ingredient for weight management that has been shown to help reshape bodies by reducing body fat and building lean muscle mass when combined with a balanced diet and exercise program.

Although dietary sources of CLA include red meat and dairy products, two CLA 750 softgels offer the CLA equivalent of 38 slices of cheese. CLA has been shown in animal experiments to assist in glucose metabolism, body fat reduction and enhancement/retention of lean body mass (muscle). Each 1000 mg softgel contains a minimum 75-82% CLA (providing at least 750 mg CLA per softgel).

“As the mission of Jarrow Formulas is to incorporate high quality, scientifically documented ingredients into each of our formulations, we have chosen Lipid Nutrition's Clarinol CLA as our new source for conjugated linolenic acid,” says Kevin Connolly, Ph.D, Director of Scientific Affairs and Product Development at Jarrow Formulas. “Clarinol CLA contains the highest concentration of active isomers at a significantly better value than other CLA supplements on the market today.”
According to Connolly, Clarinol CLA is the best studied CLA for reducing body fat in women, and boasts the highest satisfaction rate (95%) among female consumers. “Furthermore, it is also the brand of CLA with the most extensive safety data,” he says. “Using their patented manufacturing processes, Lipid Nutrition continues to make advances in CLA activity and delivery. Jarrow Formulas will make every effort to take advantage of their attention to innovation, safety, and consistency and hope to include Clarinol CLA in a wider range of our supplement offerings.”

The suggested retail price (SRP) for Jarrow Formulas’ CLA 750 is $49.95 per bottle of 240 softgels.

Jarrow Formulas’ is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, specialty antioxidants, probiotics, amino acids, standardized herbal concentrates and enzymes. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain Americans’ rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA.
For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

###