SPINS is widely viewed as the most accurate, reliable source for information on what is selling in the Natural Products Channel. When their SPINScan Natural RMS report for the 52 weeks ending July 12, 2008 identified NOW as the #1 selling Nutritional Supplement Brand in the natural supermarket channel, the whole city of Bloomingdale must have heard the celebration. Achieving the #1 position in the natural supermarket channel has been a strategic goal of the company for many years

SPINSscan Natural RMS tracks sales of all UPC-coded products sold in the natural supermarket channel. This includes full-format natural product supermarkets, natural grocery associations, small to mid-sized chains, conventionally-owned natural retailers, and independent and cooperative stores across the continental US.

In addition to the # 1 supplement brand data, other SPINS information (SPINScan Natural RMS report for the 52 weeks ending May 17, 2008) for specific categories identified NOW® as one of the top selling brands in 13 specific categories:

• #1 brand Glucosamine & Chondroitin
• #1 brand Other Miscellaneous Supplements (Red Yeast Rice, Alpha Lipoic Acid, MSM, Celadrin, etc)
• #1 brand Sports Nutrition (Ribose, ZMA, Creatine, Protein – Milk Protein)
• #1 brand Amino Acids
• #1 brand Cartilage Products
• #1 brand 5-HTP
• #2 brand Vitamin E
• #2 brand CoQ10
• #2 brand Stevia
• #2 brand Polyphenols
• #2 brand Essential Oils
• #3 brand Vitamin C
• #3 brand Diet Formulas

“This news is both exciting and gratifying,” said NOW Foods President Al Powers. “Our employees work incredibly hard to produce and sell high quality products that make a difference in people’s health. For us this is not about a bigger return to corporate shareholders, because we are family owned. It’s about fulfilling our core mission to provide value in products and services that empower people to lead healthier lives.”

Founded by Elwood Richard in 1968, NOW has grown from a small, family operation, to a highly respected manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state of the art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the best in the industry. The company has over 400 employees and its products are sold in more than 60 countries. Now in their 40th year of business, the company remains family owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.