NXT Nutritionals Holdings, Inc., a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, announced today that the Company has launched its online store, www.sustastore.com, to begin selling its newest product line of SUSTA(TM) Natural Sweetener. Consumers will now be able to purchase SUSTA(TM) Natural Sweetener boxes which contain 50 two-gram packets and have it shipped directly to their homes. The two-gram packets can be used in coffees, teas, other beverages, cereals, and any other foods that require a sweetener. In the Company's initial marketing efforts to brand the SUSTA(TM) Natural Sweetener, NXT will focus on taking market share from the natural sweeteners segment that is less entrenched and has less formidable competitors.

"We are excited to launch our e-commerce site," said Michael McCarthy, President and CEO of NXT Nutritionals Holdings, Inc. "Our new online store allows consumers to purchase our SUSTA(TM) Natural Sweetener 50 packet boxes and have it shipped anywhere in the US and Canada. As we educate consumers of the health benefits of our all-natural sweetener, compared to the existing sweeteners on the market, we encourage them to be one of the first ones to purchase SUSTA(TM) Natural Sweetener through www.sustastore.com."

SUSTA(TM) Natural Sweetener is patent pending in United States and Canada and is patented in New Zealand and Australia. SUSTA(TM) Natural Sweetener is the only sweetening system that contains prebiotics (soluble fiber) and probiotics, nutrients, aids digestion, and supports the immune system.

About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well. More information about the Company may be found at www.nxtnutritionals.com.

Forward-Looking Statements
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.