Nutrition industry executives were asked: “Given 10 times the resources you now have, what initiatives would you undertake on behalf of your product, your category or the industry in general?” The following is a summary of the responses on the most frequently cited issues. More Promotion/Advertising (15) • More consumer and medical practitioner advertising, more tradeshow participation • Radio advertising • Advertise... advertise... advertise • Actively support major television and radio ...

Nutrition Business Journal Subscription-Only Content

As an NBJ subscriber you receive an issue of NBJ each month; access to the exclusive “NBJ Subscriber Only” content of newhope360.com (excludes 3 month subscriptions), which includes power-point presentations, select data charts & archived articles; plus a 10% discount on data charts, comprehensive market research reports and web seminars.