Companies court consumers with green initiatives, innovative products
May. 1, 2008 12:00pm
In a clear sign of the times—and of Drugstore.com’s new emphasis on selling natural and organic products via its Website—an Earth Day weekend ad splashed across the top of the e-tailing giant’s home page read: “Save cash and the planet with 40% off and up to 10% back on ALL our green and natural products!”
Drugstore.com is just one of a growing number of companies mining the Internet, network-marketing and other direct-toconsumer channels for natural & organic personal care (N&OPC) product sales. In fact, Nutrition...
Sign in to view
the full article
This article is part of our paid subscription packages. You need to subscribe (and sign in) to gain access to this Subscriber Only Content.
Why Subscribe to Nutrition Business Journal?
- In-depth perspective on the $226 billion global nutrition industry
- Receive monthly issues and access up to 5 years of back issues
- Downloadable data files, presentations, and more
Register Here to complete step one of the Premium Content subscription process