Aided by technology and a more sophisticated understanding of how to drive repeat sales and reach targeted demographic groups, including younger consumers, the U.S. direct-sales channels for supplements, natural & organic personal care (N&OPC) and household products, natural & organic foods and functional foods grew 7.7% to total $12.2 billion in 2007.
U.S. e-commerce sales of these products expanded at a rapid clip in 2007, while mailorder catalog, direct-response TV (DRTV), direct-response radio and network-marketing sales all slowed. Practitioner sales also achieved fast growth last year, emphasizing the importance of personal, trusted...
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