Nutrition Business Journal

E-commerce is now a must for nutrition firms

With 22% sales expansion in 2008, Web growth once again surpassed every other channel last year
May. 1, 2009 12:00pm

With the recession on, companies are looking for cost-effective ways to keep sales steady — and the Internet continues to offer this in spades. In fact, while some brick-and-mortar retailers are floundering, online sales for many continue to flourish. According to Internet Retailer, U.S. Internet sales jumped 19% in 2008, while total retail sales grew a mere 1.4%. Other reports show more modest online retail sales growth in 2008. ComScore Inc., for example, estimates that 2008 Internet sales were up 6% last year, to $130.1 billion — despite being down 3% for the fourth quarter of 2008.

Certainly, the U.S. nutrition industry has...

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