The benefits of Internet marketing go beyond driving online sales to providing trackable campaigns that deliver reach and relationship building
Jun. 1, 2009 12:00pm
Without a doubt, e-marketing is crucial to e-commerce and has provided much of the fuel driving the continued impressive growth in Internet sales of nutrition industry products. Nutrition Business Journal research shows that online nutrition sales jumped 22% in 2008, significantly outpacing retail and other direct-to-consumer sales channels. But, in fact, Internet marketing is even more important to securing offline sales than it is to driving sales of nutrition products via the Internet, which currently generates only 1.4% of total industry sales.
“[E-marketing is] imperative —...
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