Pure Prescriptions CEO Devin Ryerson offers advice on SEO, SEM and keeping customers happy while online
Jun. 1, 2009 12:00pm
Devin Ryerson, founder and CEO of the online supplement company Pure Prescriptions, spoke to Nutrition Business Journal about the intricacies of search engine optimization (SEO) and pay-per-click (PPC) advertising and why customer service is as important online as it is offline.
NBJ: What is the prevalent strategy for selling supplements online?
Devin Ryerson: That is a great question that I ask myself a lot. It's 2009 and most everyone has heard of and uses Google. Google commands the lion's share of online searches — about 70% — so a prevalent selling strategy is to be found within Google's...
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