For raw material suppliers, having an ingredient picked up by a multi-level marketing (MLM) company has long been considered a holy-grail opportunity. But now, with the economy in the doldrums, many ingredient suppliers are becoming even more tenacious in their quests to secure relationships with network marketers. Yet, meeting the changing needs of MLM companies is often easier said than done and presents significant challenges for suppliers as they navigate these multi-layered organizations.
Without dispute, MLMs can represent a great opportunity for ingredient suppliers, who in recent months have increased their sales efforts to these...
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