New product platform helps grow MLM's Q1 personal care revenue 19% and could redefine firm's offerings
May. 1, 2009 12:00pm
Many multi-level marketing (MLM) companies are struggling to grow in the current economy, but Nu Skin Enterprises is bucking the downward trend — in large part because of its innovative skincare offerings, which include products designed around an anti-aging research breakthrough that the Provo, Utah-based firm believes could redefine its $1.2 billion supplement and personal care business.
Branded ageLOC, Nu Skin's new patented technology is based on a research discovery from Purdue University that pinpointed the actual enzyme — known as arNOX (Age-Related NADH oxidase) — on the external cell...
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