May. 1, 2009 12:00pm
Ron Perlstein founded his direct-response and infomercial marketing company in 1992 and has been in the business of direct-response television (DRTV) and direct-response radio (DR radio) advertising for the better part of 20 years. His company, InfoWorx, offers production, media-buying and telemarketing services to entrepreneurial startups and large companies. He recently spoke to Nutrition Business Journal about how supplement and other nutrition industry companies can get the most from direct-response advertising.
NBJ: Which nutrition industry companies have you done DRTV or DR...
Sign in to view
the full article
This article is part of our paid subscription packages. You need to subscribe (and sign in) to gain access to this Subscriber Only Content.
Why Subscribe to Nutrition Business Journal?
- In-depth perspective on the $226 billion global nutrition industry
- Receive monthly issues and access up to 5 years of back issues
- Downloadable data files, presentations, and more
Register Here to complete step one of the Premium Content subscription process