Multimedia Library - All

May 22, 2013

Article

Conventional Wisdom Watch: Beverage Edition

What drinks are up, what's down, what's trending and what's being avoided by the plague by consumers?

May 22, 2013

Article

What we like now: Our 10 favorite functional beverages

We get samples in our offices all the time. Here's 10 that piqued the taste buds (and cellular wellness) of the Functional Ingredients editors

May 14, 2013

audio

Marketing to Moms: Romancing the EveryDay-Me: How to Connect to the Mainstream Mom

Your company receives rave reviews from green advocates. Your products are loved by health focused consumer. But can you grow by connecting with the mainstream mom? They could be your biggest market, yet, they are incredibly cautious and will turn on you in a heartbeat. How should you approach this market? How can you gain their trust and build a long-lasting relationship?...More

May 14, 2013

audio

Nanotechnology in Organic Products & Packaging

May 14, 2013

audio

Marketing to Moms: Lessons from the Entertainment Industry

Speaker: Sandi Hemmerlein, Children's Entertainment Expert...More

May 14, 2013

audio

Marketing to Moms: Bloggers De-Mystified: How to Get Your Products Reviewed

Bloggers are a great way to get information out to the public about your products. This presentation will cover the process of working with bloggers, how to find them, etiquette, paid vs free reviews, giveaways and more....More