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May 14, 2013
audio

Marketing to Moms: Romancing the EveryDay-Me: How to Connect to the Mainstream Mom  

Your company receives rave reviews from green advocates. Your products are loved by health focused consumer. But can you grow by connecting with the mainstream mom? They could be your biggest market, yet, they are incredibly cautious and will turn on you in a heartbeat. How should you approach this market? How can you gain their trust and build a long-lasting relationship?...More
May 14, 2013
audio

Marketing to Moms: Lessons from the Entertainment Industry  

Speaker: Sandi Hemmerlein, Children's Entertainment Expert...More
May 14, 2013
audio

Marketing to Moms: Bloggers De-Mystified: How to Get Your Products Reviewed  

Bloggers are a great way to get information out to the public about your products. This presentation will cover the process of working with bloggers, how to find them, etiquette, paid vs free reviews, giveaways and more....More
May 14, 2013
audio

Marketing to Moms: Industry Panel: Find out how leading brands effectively market to moms in and out of the natural channel.  

Find out how leading brands effectively market to moms in and out of the natural channel....More
May 14, 2013
audio

Export Track: China Markets  

Speaker: Kellie Holloway, U.S. Department of Commerce...More
May 14, 2013
audio

Export Track: India Markets  

Speaker: Aileen Nandi, International Trade Specialist, U.S. Department of Commerce...More
May 14, 2013
audio

Export Track: Russia Markets  

Speaker: Dr. Alexey Petrenko, General Manager, EAS Strategic Advice, Russia...More
May 14, 2013
audio

Export Track: Brazil Markets  

Speaker: Jefferson Oliveira, U.S. Department of Commerce...More
May 14, 2013
audio

Which Half of My Advertising is Working?: Invaluable Tips for Using Coupons, Co-Op and Cleverness to Create Measurable Marketing  

Learn more about how to create a measurable 21st Century sales and marketing strategy from Joe Dobrow, the former head of marketing for Whole Foods, Sprouts and Balducci’s, and author of the forthcoming history of the natural foods industry, entitled Natural Prophets. [Audio file]...More

NBJ|Engredea Monograph
The NBJ|Engredea Monograph is a monthly report filled with exclusive content on an ingredient or ingredient category, and includes market data, science, intelligence and in-depth coverage.

Available Now:

The FEAR Report
Sweeteners: 2013 Edition
Polyphenols
India
Probiotics 2013
Protein
Fibers
Exporter's Guide to the U.S. market
Ingredient Market Forecast
Omega-3s
China Edition

See upcoming topics...

 
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