Cargill, Coca-Cola, PepsiCo and others race to bring this natural sweetener to sugar-obsessed Americans
The ongoing race to see who can get a stevia-derived food or beverage product to market first in the United States has garnered lots of media attention over the past several months. With heavyweights such as Cargill, The Coca-Cola Co. and PepsiCo, as well as several smaller companies, hurrying to attain generally recognized as safe (GRAS) status for their stevia products so that they can get them first to U.S. consumer taste buds, a revolution finally seems to be fomenting in the sweetener world.
Why all the fuss over this South American herb? For one, stevia is no ordinary sweetener. With...
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