2011 Market Overview
The 2011 edition of Natural Foods Merchandiser’s Market Overview represents the 31st year the magazine has presented statistics on store operations and the state of the natural products industry. From $1.9 billion in 1980 to $36 billion in 2010, sales in the natural products retail channels have come a long way.
Just as the numbers vary each year, so does the methodology for collecting, compiling, analyzing and presenting the data. This issue marks the 13th year NFM has collaborated with Nutrition Business Journal, a New Hope Natural Media sister publication and Penton Media property, to produce the data.
See the rest of the methodology here.