Natural Products Expo West, the world’s largest trade show and convention focused on the health and natural products industry, is poised to draw more than 60,000 attendees and feature more than 2,500 exhibitors across natural and specialty foods, organic, supplements, health and beauty, natural living and pet items. Product booths, sampling stations, and educational workshops provide countless new ideas and innovations for writers and other content producers to explore.

And take it from us: It’s impossible to cover alone.

That’s where the *new* We.Blog Editorial Board comes in. With this pilot program, NewHope360 (the show’s parent entity and content team) is creating a small, select team of natural lifestyle bloggers specifically to tackle Expo West. We’re seeking a savvy group that’s excited to work together to see, hear, sample, and taste the vast cornucopia presented on the show floor and at events.

Here’s a look at what we'll expect from We.Blog Editorial Board members:

  • Answer a short statement for pre-show promotion: What about Natural Products Expo West do you most look forward to? (1-2 sentences)
  • Write a preview blog post for answering: What do you most want to see at or gain from Natural Products Expo West and why? (Be sure to include natural products industry and/or retailing stats/perspective in the answer.)
  • Attend an agreed upon Expo West event or education session and write one blog post about it for newhope360/Natural Foods Merchandiser.
  • Select, photograph and write about three product picks to be included in a We.Blog editorial picks roundup.
  • Post-show, answer a short statement for post blogs/print/promo: What was the best thing about Expo West 2014?
  • Attend a meet-and-greet at the show.
  • Participate in a post-expo online editorial board meeting. (We will try to do one before as well.)

As a We.Blog team member, here's what we'll do for you:

  • Promote our We.Blog Editorial Board team in Natural Foods Merchandiser magazine and on
  • Offer bio pages with photos on with links to your blog and other pertinent ways to find you, and add your social handles in your posts (and other postings and promos).
  • Link to your social handles in our social postings.
  • Offer you a We.Blog web button for your online use.
  • Give you an identifyer badge for additional press access at Expo West.
  • Provide you with a special “best of show” bag of natural product samples.
  • Host a meet-and-greet lunch in the Press Room on Saturday during the show.

As a team, we’d like you to consider:

  • Sharing other writers’ content as a guest post on your website.
  • Promoting each other via social channels.
  • Sharing a special We.Blog blogroll.

Because this is a pilot program, we’d love to hear your ideas, too! If all goes well, we’d like to consider future endeavors and partnerships with We.Blog bloggers.

If you’re interested, apply here by February 10, 2014. We’ll narrow the field and let you know next steps by February 17, 2014.

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