This chart presents the“Natural Products Retail Store Universe” data from the 2007 Nutrition Business Journal/Natural Foods Merchandiser survey of natural products retailers. Charts include data from the years 1998 through 2007.
This summary of the Natural Products Retail Store Universe details:
*The total number of stores
*Total Retail Natural & Nutrition Product sales
*Percentage of total Natural Retail Market
Survey findings are presented for 3 store types: Natural Food Stores, Health Food Stores and VMS Stores….as well as Whole Foods & Wild Oats (combined), GNC, Vitamin World and “other” specialty food store retailers.
*Natural Food Stores are defined as stores with 40% or less of their total sales from supplements. Data is presented for 3 sizes of natural food stores.
*Health Food Stores are defined as stores with 40% to 80% or more of their total sales from supplements. Data is presented for 3 sizes of health food stores.
*VMS Stores are defined as collecting 80% or more of their total sales from supplement sales. Data is presented for 2 sizes of VMS stores.
The figures presented in this chart are the result of surveys and may vary annually in ways that may not be indicative of broader retail or industry trends.






