The direct sales model has always been built on innovation, but anybody watching the channel knows that change, and the innovation required to meet that change, are in a horse race that will seemingly never end. If anything the race is getting faster, and closer. The NBJ Direct-to-Consumer Report handicaps that race with growth statistics channel by channel from online and multi-level marketing to practitioner.
Every channel – network marketing, internet, practitioner – may have grown in 2013 but the nuance of where it grew, which companies and which professions in practitioner saw growth, rises as paramount in building the innovation that helps companies navigate the flickering tastes and trends of consumers who are rapidly going to mobile platforms and connecting through social marketing like never before.
With nearly 500 pages of data and company profiles, learn if:
Direct-to-the-door organic sales have found their moment?
Multi-level-marketing has stumbled in China but are the effects long term?
And what about other emerging international markets?
What do mobile apps have to do with customer retention?
The Direct-to-Consumer report offers.
A breakdown and analysis of historical, current, and forecasted U.S. direct-to-consumer sales in the nutrition industry for the four major direct-sales channels—internet, MLM, practitioner, and direct media (TV, radio, catalog).
Detailed company profiles for more than 65 of the top players and up-and-comers in the direct market, including sales data and SWOT analysis on over 50 of the companies.
U.S. direct product sales for dietary supplements, functional foods and beverages, natural foods and beverages, organic foods and beverages, and natural & organic personal care and household products.
Lists of top direct selling products and top selling companies in each channel.
- Where international markets are headed and which countries and regions are strongest.