Nutrition Business Journal

NBJ Reports

Nutrition Business Journal has been publishing in-depth market research reports since 1996, covering the $117 billion nutrition industry and providing analysis of markets, trends, competition and strategy in the U.S. & Global nutrition industry. Our research is a compilation of existing industry data followed up with NBJ surveys and interviews (NBJ conducts 40-50 interviews with executives every month to capture quantitative industry data).  NBJ gains thorough understanding of the companies operating within the nutrition industry, compiles the findings from each monthly issue, surveys & interviews to build a useful business planning tool for our readers. 

Each research report ranges from 300 - 600 page in length and includes a table of contents, list of figures, executive summary, topic specific chapters, and much more*. To learn more about the reports NBJ publishes email Kim at Below you will find the most up-to-date NBJ market research:

    • NBJ 2014 Direct-to-Consumer Report

      **NBJ 2014 Direct-to-Consumer Report**

      The direct sales model has always been built on innovation, but anybody watching the channel knows that change, and the innovation required to meet that change, are in a horse race that will seemingly never end. If anything the race is getting faster, and closer. The NBJ Direct-to-Consumer Report handicaps that race with growth statistics channel by channel from online and multi-level marketing to practitioner....More
    • 2014 SNWL cover

      **NEW** 2014 NBJ Sports Nutrition and Weight Loss Report

      "The NBJ Sports Nutrition & Weight Loss report offers valuable information and insight that a smart company could use to grow into an exponentially larger market in casual fitness.” Rick Polito, NBJ...More
    • 2014 Global Nutrition Cover

      2014 Global Supplement and Nutrition Industry Report

      Nutrition Business Journal’s biennial report on the global supplement and nutrition industry will publish in early 2014. Our in-depth analysis of the global market for nutrition products provides sales data and trends by global region through 2012, with projections up through 2020....More
    • U.S. Nutrition & Hispanic Consumer Report

      U.S. Nutrition & Hispanic Consumer Report

      The Hispanic nutrition industry is booming. Sales are up over 10% in 2012, and they show no signs of slowing down. Use our latest report, The U.S. Nutrition & Hispanic Consumer Report to get a handle on how the hispanic consumer base makes their purchasing decisions, the types of products that are most important to them, and how to appeal to this rapidly expanding market....More
    • Whole-Food Supplement Report

      Whole-Food Supplement Report

      Everyone knows they need to eat more fruits and vegetables. Since the inception of the whole-food supplement market decades ago, this notion has driven consumers to seek out plant powders, green foods, grass meals, and nutritional yeasts. In fact, you might call this the inception of the entire dietary supplement market. But as the supplement industry began to grow in earnest two decades ago after legislation was passed and big money entered the space, the industry’s whole-food roots began to wither.  Until recently....More
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