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Nutrition Business Journal's Carlotta Mast caught up with Bill Bookout, founder and president of the National Animal Supplement Council (NASC), during the 2010 NBJ Summit to talk about NASC's achievements, the benefits of cooperating—rather than confronting—regulators, and what the human supplement industry can learn from animal supplement companies. Check out the video to learn more about this 2009 NBJ Business Achievement award winner.
Related NBJ links:
August 2009: U.S. Animal Nutrition Industry Overview
Bookout: 'Cooperate With Regulators, and You'll Be Surprised By the Response'