Price: $199.99
The American market for dietary supplements and functional beverages and foods are second-to-none and represent every company’s holy grail for global market success. But finding success here is not as easy as meets the eye. From a tightening regulatory climate to shifting socioeconomic drivers and the nuances of intellectual property protection and variegated sales and distribution channels, the U.S. market is as vexing as it is pregnant with possibility.
