NBJ/Engredea Monograph: India

Price: $249.00

Let NBJ and Engredea help guide you through the complex and exciting Indian nutrition market. Nutrition Business Journal and Engredea are proud to announce their newest edition to the monograph series: An Exporter’s Guide for the Nutraceuticals Market in India. Gain a better understanding of the regulatory setbacks, distribution challenges, and consumer trends in this fast-moving market.

 

TABLE OF CONTENTS

 

I. MARKET OUTLOOK
India’s economy growing faster than developed countries
Nutraceuticals category being defined and sales experiencing double-digit growth
India has a rich history in traditional medicine
A gold rush to India for multi-national corporations?
Facts about India


II. REGULATIONS
Regulatory overview
Definition of a functional food, nutraceutical or dietary supplement
Understanding the regulatory organizations
      Table 1. Regulatory organizations & responsibilities in India
Regulatory approval process
      Table 2. Regulatory requirements for entry into India


III. MARKET STATISTICS
Market on the verge of substantial growth
Nutraceuticals need to be available to a broad population, from bottom to top
First movers are multi-national corporations, direct sellers and entrepreneurial small players
      Table 3. The nutraceutical market in India
      Table 4. Top nutraceutical companies in India

IV. INTELLECTUAL PROPERTY PROTECTION
IP protection through prevention
      Table 5. Intellectual property guidelines
Seek legal assistance

V. PRODUCT/INGREDIENT TRENDS
Popular health claims in India
      Table 6. Popular health categories & ingredients in India

VI. SALES CHANNELS
Sales channel development
Direct selling, multi-level marketers having success
How will the AYUSH Health Network and nutraceuticals market co-exist?
      Table 7. Traditional systems of medicine, AYUSH Health Network
      Table 8. Sales channels in India & definitions
Channel opportunities for imported products

VII. CONSUMER TRENDS
Consumer drivers in India
India consumers sensitive to pricing but pay for differentiation, quality

VIII. DISTRIBUTION/SUPPLY CHAIN CHALLENGES AND OPPORTUNITIES
Getting in the market
Find a local partner
Build infrastructure by establishing its own presence
India has a long way to go in building its infrastructure
      Table 9. Distribution/supply chain challenges & opportunities
Organization commitment usually determines success

IX. IMPORT/EXPORT CONSIDERATIONS
Export growth of Indian systems of Medicine (ISM)
      Table 10. Exports of Indian systems of medicine, drug and extracts

X. CULTURAL CONSIDERATIONS
Business partners
Appropriate business attire
Proper business etiquette
Other tips

XI. CASE STUDY: Amway

XII. FUTURE OPPORTUNITIES
If you want to be part of the opportunity, commit to doing business in India now
Regulatory change has initiated investment & fueled growth
Creation of “win-win” partnerships – great partnerships will work both ways
If doing business in India, be committee
Develop your business and your relationships 1

XIII. KEY EVENTS, ASSOCIATIONS, PARTNERS
Key events
Associations, partners

 

Your Shopping Cart